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About This Project

We have created this shop local campaign that shows there’s a lot more to find than just history and scenery in Riverside, Illinois.

“I Got It In Riverside” features portraits of residents and business people with products from more than 40 establishments in town. We also designed posters that were displayed throughout the holiday season in various businesses, and even in some vacant storefronts. Perhaps the greatest aspect of the campaign is the collaboration and cross-pollination it inspired between businesses, which displayed posters in their windows and establishments for businesses other than their own.

Known for its history, scenery, and architecture, Riverside is a joyful break from the malls and mass merchandise for the savvy shopper, too.

Riverside offers everything from stained glass products showcased at the White House from Colorsmith, educational trips around the world from Blueprint Tours, award-winning dining from the Chew Chew Restaurant, world renowned artworks from Higgins Glass Studio, fine small-batch artisanal spirits from Quincy Street Distillery, flights of craft beers and savory flatbreads from Riverside Tap Room, fine estate and contemporary jewelry at Arcade Jewelers, more than 10,000 titles from Comic Collector, lessons in mixology from the American Professional Bartender School, umpteen ways to split haircuts between Salon D’Amore and Salon Elia, the authentic taste of Argentina from Empanadus, memberships to the Frederick Law Olmsted Society, and so much more.

The numerous portraits were taken over the course of two days at our agency.  Chris Neumer of studio Twenty Seven and a Half did the portraits, with makeup and hair styling provided by Val Kozlovitzer and Regina Sneor.

We thank all models for their participation (and patience), and all businesses for providing props.

Special thanks go to Riverside Village President Ben Sells, members of the Riverside Economic Development Commission and the Riverside Chamber of Commerce, Nan Xu, Keith Wright, Robin Mooney, Tom Lupfer, Margaret Ryzewski, Kristine Herbst, Dave Moravecek, Janice Fisher, and Pete Wengerski.

The campaign has also been featured in articles by the Landmark newspaper and Suburban Life.


Fashion + Lifestyle, Retail + E-Commerce, Travel + Leisure