EVIVE
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About This Project
We worked with art director Mike Floyd to create this campaign for Canada-based EVIVE, a highly nutritious, ready-to-make, blender-free smoothie using frozen cubes.
We loved that the brand name is a palindrome, so we used other words spelled the same forward and backward to deliver a fun campaign only EVIVE could do.
Since the campaign would run in bi-lingual Canada, we also did a couple in French.